Anti-substance abuse advertising campaign

Larne Policing and Community Safety Partnership (PCSP) and Larne Police Service for Northern Ireland commissioned Additude Creative to deliver Legal Highs public awareness campaign. The project targeted at young people and adults, will educate and raise awareness as to the dangers of substance abuse, particularly those substances known as ‘legal highs’. The project will be aimed specifically at post primary young people in youth clubs settings and will aim to challenge common misconceptions such as the assumption that legal drugs must be safe. Information will be provided about ‘legal highs’ and their dangers, signs and effects.