New Name Creation & Brand Identity Design for BRITETEK
Introducing a brand new product in which high-resolution photographic imagery can be printed directly onto the back of polycarbonate transparent glossy surfaces. The imagery is innovatively illuminated from behind the polycarbonate sheet which brings life to the images. These sheets can then be applied to kitchen splash-backs, bathroom walls, furniture, retail environments, portrait photos and beyond.
The Objective:
Develop a new name for an innovative product which can be trademarked and domain-registered
Create a world-class brand to lend authority and gravitas to the upcoming product range.
Establish a strong, consistent and cohesive brand design for all marketing materials and touchpoints.
Our Approach:
Name: BRITETEK, derived from “bright technology,” effectively communicates the illuminated nature of the products. It’s distinct and trademarkable, with domain name registration available, which is crucial for establishing a strong online presence.
Logo: The logo incorporates the concept of light and brightness through the use of a gradient effect blending yellow and orange. The subtle transition from yellow to orange ensures legibility and visual appeal, especially when the logo is scaled to different sizes. The incorporation of three rays of light adds depth and symbolism, further reinforcing the brand’s message of brightness and illumination.
Strapline: “Light from within” succinctly captures the essence of the brand and its products. It suggests that the brightness emanates from within the products themselves, hinting at their innovative and high-quality nature.
Overall, the combination of the name, logo, and strapline creates a cohesive brand identity that effectively communicates the unique selling proposition of BRITETEK – its bright and illuminating technology.
