New Name Creation & Brand Identity Design for ECOUSTIQ
Introducing a groundbreaking product designed to tackle unwanted noise pollution at construction sites through a series of temporarily installed panels engineered to absorb or deflect sound. This product has been developed by AE Manufacturing in partnership with the team at Ulster University specifically aimed at mitigating excessive noise pollution.
The Objective:
Develop a new name for an innovative product which can be trademarked and domain-registered
Create a world-class brand to lend authority and gravitas to the upcoming product range.
Establish a strong, consistent and cohesive brand design for all marketing materials and touch points.
Our Approach:
We’ve named this product ‘ECOUSTIQ’ to encapsulate the concepts of sound, noise, and acoustics. The intentional misspelling adds a unique touch, helping us stand out in the market while also aiding in the registration of intellectual property (IP) and securing domain names.
The design of the product logo features a depiction of a sound wave encountering the word ‘ECOUSTIQ,’ disrupting its path as it fails to penetrate the protective barrier of the ‘ECOUSTIQ’ noise shield. The colours chosen for the design symbolise the environmentally friendly nature of the materials used in the product’s construction and manufacturing process.
