Brand Identity for Eye Drive Camera Solutions
Brand Identity for Eye Drive Camera Solutions
The Background:
Eye Drive, a company that specialises in groundbreaking camera technology solutions for transportation, homes, and workplaces, has recently emerged. After years of dedicated research and development, the company is poised to introduce its innovative products to the market. To enhance its image and establish a professional identity, Eye Drive sought a compelling brand design.
The Objective:
Develop an internationally recognized brand that showcases innovative camera technology.
Create a world-class brand to lend authority and gravitas to the upcoming product range.
Align with global collaborations by achieving a brand presence at the highest level.
Establish a strong, consistent and cohesive brand design for all marketing materials and touchpoints.
My Approach:
The initial phase involved presenting four design concepts for the new brand with each design taking a different slant. Following careful consideration, one specific direction was chosen. The selected icon seamlessly merges the human eye notion with a camera lens and a radar tracking system. Modern, lowercase fonts were employed to emphasise the user-friendly nature of the camera systems. A blue colour palette was chosen to convey a sense of authority and gravitas in the highly competitive marketplace. Eye Drive’s brand identity positions it as a world-class player, making it an attractive partner for collaborations with major organisations.
The Outcome:
The client enthusiastically embraced the new brand style and is currently implementing it across various social media platforms. In anticipation of unveiling their new products and brand design to major collaborators. The forthcoming website launch will prominently feature the new brand design, ensuring a consistent and impactful online representation.
The brand design for Eye Drive Camera Solutions reflects a commitment to excellence, innovation, and global competitiveness, setting the stage for a successful journey
Exciting times for this client and so honoured to be involved in this important stage of their journey.
