Todd Insurance brand awareness campaign
Todd Insurance asked us to create an outdoor brand building awareness campaign. Todd Insurance have been insuring Northern Ireland for over 80 years. We developed a brand building campaign to highlight the company’s pedigree and expertise over the past 80 years entitled “NORTHERN IRELAND COVERED FOR OVER 80 YEARS”. This featured a creative solution depicting the large ’80′ graphic made up of a montage of polaroid pictures featuring their range of insurance products pictured over the past 80 years. We then used real life stories advertising individual insurance products such as car, motorbike, taxi and home insurance. Each of these creative solutions featured a scenario celebrating a moment in time within the last 80 years when Todd Insurance went the extra mile helping a particular customer. This campaign will appear as an extensive 6 month outdoor awareness campaign across Northern Ireland.